TSUNAMI COFFEE Roasting Co - Branding and Product Design

This is a self-directed project, the company and branding are completely a product of my imagination. TSUNAMI COFFEE Roasting Co would offer energetic coffee blends as well as a range of merchandise, where a percentage of each purchase will be donated to the Disaster Relief Fund. TSUNAMI COFFEE's branding is energetic and playful to attract a younger audience who cares about help the restoration and rehabilitation of communities affected by natural disasters.

My initial logo sketches.

I chose a bold and chunky font for the TSUNAMI COFFEE logo, because Tsunamis are, of course, strong and powerful. Instead of going with the simple solution of adding an illustration of a wave into the logo, I wanted to incorporate motion in a more subtle way. Using large flat shapes in the logo would allow the image to translate boldly onto Tee shirts, mugs, etc. 

I illustrated three vector icons to show some of the front label on the bag as imagery, rather than just as typography.

To arrange the package elements efficiently on the front of the coffee bag I created several digital sketches, leaving room for the logo, large illustration, front label, and vector icons.

Original pencil sketch for the coffee bag illustrations.

Using Format